Australia - generational breakdown of social media users by platform 2020

In a survey about social media platforms used in Australia in 2020, 90 percent of millennial respondents said they used Facebook. Interestingly, the only social media platform that had users across all generations was YouTube; millennials and generation Z provided its highest user base with 88 and 91 percent of respondents saying they used the platform.

Generational breakdown of social media users in Australia in 2020, by platform

Characteristic	Facebook	YouTube	Instagram	Pinterest	TikTok
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

April 2020

More information

Region

Australia

Survey time period

September 2019 to February 2020

Number of respondents

25,379 respondents

Age group

14 years and older

Method of interview

Face-to-face interview

Supplementary notes

Note: the source defines generations as -

Pre-boomers: born before 1946.

Baby boomers: born between 1946 and 1960.

Generation X: born between 1961 and 1975.

Millennials: born between 1976 and 1990.

Generation Z: born between 1991 and 2005.

Generation Alpha: born in or after 2006.

Citation formats