Attitudes to pricing of PVoD content during lockdown in the U.S. 2020
Americans who bought premium video on demand (PVoD) content during stay at home restrictions were satisfied with the pricing, a recent survey found. With the lockdown measures enforced from the coronavirus pandemic, consumers turned to PVoD to watch movies at home, with newly released titles available for a premium price. Only 24 percent of those surveyed felt that the pricing was too high, with 68 percent regarding the price as fair.