South America: social media sites market share 2019-2023

Published by
Tiago Bianchi,
Dec 13, 2023
In November 2023, Facebook accounted for 56.95 percent of all visits to social media websites in South America. Meanwhile, Pinterest's share of visits amounted to 14.03 percent, while Instagram registered around 20.33 percent. Brazil, Mexico, and Colombia were among the South American countries with the most Facebook users.

Most popular social media websites South America from August 2019 to November 2023, based on share of visits

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Source

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Release date

December 2023

Region

Central and South America

Survey time period

August 2019 to November 2023

Special properties

based on StatCounter environment, wider industry metrics may vary; based on each device's share of all pages served to web browsers

Supplementary notes

The source does not specify the date of release. The date of release is the date of access.
Percentage points missing to or exceeding 100 percent are probably due to rounding.

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Statistics on " Social media usage in Latin America "

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Other statistics that may interest you Social media usage in Latin America

Overview

7

Audiences

8

Activities

6

Behavior

6

Facebook

5

Instagram

5

TikTok

5

YouTube

4

Social media advertising

8

Further related statistics

5

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Social media usage in Latin AmericaSocial media usage in the CaribbeanSocial media usage in BrazilInternet usage in BrazilInternet usage in Latin America
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