A market study from October 2020 revealed that e-commerce advertising spending in the United States is set to reach 17.37 billion U.S. dollars, out of which Amazon will take a lion's share, more that 75 percent. At around 4.9 percent share of totals, Walmart will be second in line, with e-commerce channel ad spend amounting to 849 million U.S. dollars in 2020.
Retail e-commerce channel digital advertising spending of selected platforms in the United States in 2020 (in million U.S. dollars)
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Topics
Advertising in PerueMarketer. (October 22, 2020). Retail e-commerce channel digital advertising spending of selected platforms in the United States in 2020 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1183237/ecommerce-ad-spend-usa-by-platform/
eMarketer. "Retail e-commerce channel digital advertising spending of selected platforms in the United States in 2020 (in million U.S. dollars)." Chart. October 22, 2020. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1183237/ecommerce-ad-spend-usa-by-platform/
eMarketer. (2020). Retail e-commerce channel digital advertising spending of selected platforms in the United States in 2020 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1183237/ecommerce-ad-spend-usa-by-platform/
eMarketer. "Retail E-commerce Channel Digital Advertising Spending of Selected Platforms in The United States in 2020 (in Million U.S. Dollars)." Statista, Statista Inc., 22 Oct 2020, https://www.statista.com/statistics/1183237/ecommerce-ad-spend-usa-by-platform/
eMarketer, Retail e-commerce channel digital advertising spending of selected platforms in the United States in 2020 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1183237/ecommerce-ad-spend-usa-by-platform/ (last visited May 13, 2024)
Retail e-commerce channel digital advertising spending of selected platforms in the United States in 2020 (in million U.S. dollars) [Graph], eMarketer, October 22, 2020. [Online]. Available: https://www.statista.com/statistics/1183237/ecommerce-ad-spend-usa-by-platform/