Mexico: changes in digital ad spend due to COVID-19, by format
digital advertising spending in Mexico in 2020 would fall by two percent compared to the value reported in 2019.
During a survey carried out in Mexico in November 2020, approximately 22 percent of responding advertisers stated they increased their social media advertising spending by more than 30 percent in 2020, as a result of the COVID-19 pandemic. A June 2020 forecast projected that