As of November 2021, a hybrid header-bidding wrapper working with client-side and server-to-server demand partners was the most popular type of wrapper in the United States, named by 42 percent of respondents using a wrapper solution at the time of the survey. The second most common type was a server-side wrapper.
Types of header-bidding wrapper set-up used in the United States as of November 2020
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The Drum. (December 4, 2020). Types of header-bidding wrapper set-up used in the United States as of November 2020 [Graph]. In Statista. Retrieved May 09, 2024, from https://www.statista.com/statistics/1227636/types-wrapper-usa/
The Drum. "Types of header-bidding wrapper set-up used in the United States as of November 2020." Chart. December 4, 2020. Statista. Accessed May 09, 2024. https://www.statista.com/statistics/1227636/types-wrapper-usa/
The Drum. (2020). Types of header-bidding wrapper set-up used in the United States as of November 2020. Statista. Statista Inc.. Accessed: May 09, 2024. https://www.statista.com/statistics/1227636/types-wrapper-usa/
The Drum. "Types of Header-bidding Wrapper Set-up Used in The United States as of November 2020." Statista, Statista Inc., 4 Dec 2020, https://www.statista.com/statistics/1227636/types-wrapper-usa/
The Drum, Types of header-bidding wrapper set-up used in the United States as of November 2020 Statista, https://www.statista.com/statistics/1227636/types-wrapper-usa/ (last visited May 09, 2024)
Types of header-bidding wrapper set-up used in the United States as of November 2020 [Graph], The Drum, December 4, 2020. [Online]. Available: https://www.statista.com/statistics/1227636/types-wrapper-usa/