Statistics and Facts about the Global Advertising Market
In 2012, sources predict global advertising spending
will amount to anywhere between 438 and 542 billion U.S. dollars. Television is the biggest advertising medium
, taking over 40 percent of all advertising revenue and the internet is the medium which reports largest ad revenue growth
in comparison to 2011 – it is expected to grow by almost 15 percent in 2012. The Unites States
is the biggest advertising market, with projected spending
of around 166 billion dollars in 2012.
Overview of all media ad revenues:
Consumer trust in advertising
- Print media
mirrors to a certain extent the amount of money invested in different ad mediums – every second person says they trust TV ads and e-mails they signed up for. Surprisingly, other types of online ads score much lower, with only one in every three consumers trusting online video or display ads.
Photo: sxc.hu / topfer, barunpatro