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Statistics and Facts about the Global Advertising Market
 

Statistics and Facts about the Global Advertising Market

In 2012, sources predict global advertising spending will amount to anywhere between 438 and 542 billion U.S. dollars. Television is the biggest advertising medium, taking over 40 percent of all advertising revenue and the internet is the medium which reports largest ad revenue growth in comparison to 2011 – it is expected to grow by almost 15 percent in 2012. The Unites States is the biggest advertising market, with projected spending of around 166 billion dollars in 2012.

Overview of all media ad revenues:
  • Internet
  • TV
  • Print media
  • Radio
  • Outdoor

    • Consumer trust in advertising mirrors to a certain extent the amount of money invested in different ad mediums – every second person says they trust TV ads and e-mails they signed up for. Surprisingly, other types of online ads score much lower, with only one in every three consumers trusting online video or display ads. Photo: sxc.hu / topfer, barunpatro
    Top statistics for the topic Global Advertising Market
     
    Global advertising expenditure from 2011 to 2015, by region (in billion U.S. dollars)
    show statistic    		Rest of world , 201010.94
    Global revenue of the world's 15 largest agency companies 2010 (in billion U.S. dollars)
    show statistic    		WPP14.40
    To what extent do you trust the following forms of advertising?
    show statistic    		Personal recommendations, Trust completely/somewhat92.00%
    Show more
    Overview
     
    Global advertising expenditure from 2011 to 2015, by region (in billion U.S. dollars)
    show statistic    		Rest of world , 201010.94
    Advertising expenditure in the world's largest ad markets in 2012 (in billion U.S. dollars)
    show statistic    		United States161.24
    Year-on-year growth of advertising expenditure in selected countries from 2012 to 2014
    show statistic    		Brazil, 201417.20%
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    Print media
     
    Global print advertising expenditure from 2000 to 2016 (in billion U.S. dollars)
    show statistic    		2016*123
    Global newspaper advertising expenditure from 2011 to 2015 (in billion U.S. dollars)
    show statistic    		2015*90.08
    Global consumer magazines advertising revenue from 2007 to 2016 (in billion U.S. dollars)
    show statistic    		2016*36.44
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    Broadcast media
     
    Global radio advertising expenditure from 2000 to 2016 (in billion U.S. dollars)
    show statistic    		2016*36.10
    Global television advertising revenue from 2007 to 2016 (in billion U.S. dollars)
    show statistic    		2016*254.75
    TV advertising spending in the leading TV advertising countries in 2011 and 2017 (in billion U.S. dollars)
    show statistic    		United States, 201159.40
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    Outdoor
     
    Global out-of-home advertising revenue from 2007 to 2016 (in billion U.S. dollars)
    show statistic    		2016*40.83
    Distribution of digital out-of-home advertising spending worldwide in 2011, by region
    show statistic    		The Americas33.00%
    Digital out-of-home advertising revenue in selected countries in 2011 (in million U.S. dollars)
    show statistic    		United States1100
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    Digital
     
    Global internet advertising revenue from 2007 to 2016 (in billion U.S. dollars)
    show statistic    		2016*188.07
    Global digital advertising spending per internet user from 2010 to 2016 (in U.S. dollars)
    show statistic    		2016*60.00$
    Global online advertising spending in 2011, by country (in million U.S. dollars)
    show statistic    		United States25984.00$
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    Excellence in advertising
     
    Global revenue of the world's 15 largest agency companies 2010 (in billion U.S. dollars)
    show statistic    		WPP14.40
    The most creative advertising markets by number of points in the 2011 Gunn Report
    show statistic    		Germany (9), Total108
    The most creative advertising agencies in the world in 2012, according to Directory's Big Won Creative Index
    show statistic    		Colenso BBDO (Auckland)573
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    Advertising consumption
     
    When looking for product information, to what extent are the following relevant to you?
    show statistic    		Recommendations from people I know, Highly/somewhat relevant90.00%
    To what extent do you trust the following forms of advertising?
    show statistic    		Personal recommendations, Trust completely/somewhat92.00%
    Share of consumers who find content in the following online ads formats relevant in 2011
    show statistic    		Ads served in search engine results, Global42.00%
    Popular search terms
     
    Top studies - Global Advertising Market
     
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    Photo: sxc.hu / topfer

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