The social media advertising segment was estimated to account for more than 89 percent of the annual expenditure of businesses on social media marketing in Japan in 2023. It was followed by influencer marketing and support for the operation of social media accounts. The annual expenditure on social media marketing for that year was estimated at almost 1.09 trillion yen.
Distribution of annual expenditure on social media marketing in Japan in 2023, by segment
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CyberBuzz. (November 1, 2022). Distribution of annual expenditure on social media marketing in Japan in 2023, by segment [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1246029/japan-social-media-marketing-market-share-by-segment/
CyberBuzz. "Distribution of annual expenditure on social media marketing in Japan in 2023, by segment." Chart. November 1, 2022. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1246029/japan-social-media-marketing-market-share-by-segment/
CyberBuzz. (2022). Distribution of annual expenditure on social media marketing in Japan in 2023, by segment. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1246029/japan-social-media-marketing-market-share-by-segment/
CyberBuzz. "Distribution of Annual Expenditure on Social Media Marketing in Japan in 2023, by Segment." Statista, Statista Inc., 1 Nov 2022, https://www.statista.com/statistics/1246029/japan-social-media-marketing-market-share-by-segment/
CyberBuzz, Distribution of annual expenditure on social media marketing in Japan in 2023, by segment Statista, https://www.statista.com/statistics/1246029/japan-social-media-marketing-market-share-by-segment/ (last visited May 13, 2024)
Distribution of annual expenditure on social media marketing in Japan in 2023, by segment [Graph], CyberBuzz, November 1, 2022. [Online]. Available: https://www.statista.com/statistics/1246029/japan-social-media-marketing-market-share-by-segment/