breakdown of the expenditure by type shows that expenditures on internet advertising media accounted for the largest share, while production costs and merchandise related e-commerce platforms made up a smaller part.
Following a constant upward trend in recent years, the internet advertising expenditure in Japan reached a value of more than 3.3 trillion Japanese yen in 2023. A Internet advertising expenditure in Japan from 2014 to 2023 (in trillion Japanese yen)
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Other statistics that may interest you Digital advertising in Japan
Overview
6
- Premium Statistic Advertising expenses in Japan 2014-2023
- Premium Statistic Online advertising expenses in Japan 2014-2023
- Premium Statistic Online advertising expenses in Japan 2023, by type
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Digital advertising audience
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- Premium Statistic Main channels of new brand discovery Japan Q3 2023
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- Premium Statistic Situations in which people skip online video advertising Japan 2021
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Further related statistics
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- Promotional media advertising expenses in Japan 2014-2023
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- Advertising expenses annual growth in Japan 2014-2023
- Annual growth of online advertising expenses in Japan 2014-2023
- Terrestrial TV advertising expenses in Japan 2014-2023
- Satellite TV advertising expenses in Japan 2014-2023
- Ad expenses of the information and communications industry Japan 2014-2023
- Ad expenses of the finance and insurance industry Japan 2014-2023
- Growth in internet advertisement expenditure in MENA 2010-2024
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- Ad expenses of the hobby and sporting products industry Japan 2014-2023
- Distribution of ad expenses on traditional media Japan 2023, by industry
- Newspaper advertising expenses share Japan 2023, by industry
- Ad expenses of the foodstuffs industry Japan 2014-2023
- Magazine advertising expenses share Japan 2023, by industry
- China's Shanghai Pharmaceuticals marketing and ad spending 2015-2022
- MEO market size in Japan 2019-2025
- Bumble: annual ad spend 2018-2022
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Statistics
- Promotional media advertising expenses in Japan 2014-2023
- Internet advertising production costs in Japan 2014-2023
- Advertising expenses annual growth in Japan 2014-2023
- Annual growth of online advertising expenses in Japan 2014-2023
- Terrestrial TV advertising expenses in Japan 2014-2023
- Satellite TV advertising expenses in Japan 2014-2023
- Ad expenses of the information and communications industry Japan 2014-2023
- Ad expenses of the finance and insurance industry Japan 2014-2023
- Growth in internet advertisement expenditure in MENA 2010-2024
- Digital share of advertising spending in Sweden 2012-2024
- Ad expenses of the hobby and sporting products industry Japan 2014-2023
- Distribution of ad expenses on traditional media Japan 2023, by industry
- Newspaper advertising expenses share Japan 2023, by industry
- Ad expenses of the foodstuffs industry Japan 2014-2023
- Magazine advertising expenses share Japan 2023, by industry
- China's Shanghai Pharmaceuticals marketing and ad spending 2015-2022
- MEO market size in Japan 2019-2025
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Dentsu. (February 27, 2024). Internet advertising expenditure in Japan from 2014 to 2023 (in trillion Japanese yen) [Graph]. In Statista. Retrieved May 06, 2024, from https://www.statista.com/statistics/918379/japan-internet-advertising-expenditures/
Dentsu. "Internet advertising expenditure in Japan from 2014 to 2023 (in trillion Japanese yen)." Chart. February 27, 2024. Statista. Accessed May 06, 2024. https://www.statista.com/statistics/918379/japan-internet-advertising-expenditures/
Dentsu. (2024). Internet advertising expenditure in Japan from 2014 to 2023 (in trillion Japanese yen). Statista. Statista Inc.. Accessed: May 06, 2024. https://www.statista.com/statistics/918379/japan-internet-advertising-expenditures/
Dentsu. "Internet Advertising Expenditure in Japan from 2014 to 2023 (in Trillion Japanese Yen)." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/918379/japan-internet-advertising-expenditures/
Dentsu, Internet advertising expenditure in Japan from 2014 to 2023 (in trillion Japanese yen) Statista, https://www.statista.com/statistics/918379/japan-internet-advertising-expenditures/ (last visited May 06, 2024)
Internet advertising expenditure in Japan from 2014 to 2023 (in trillion Japanese yen) [Graph], Dentsu, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/918379/japan-internet-advertising-expenditures/