Impact of the term "original" for a show or movie on viewers' interest in U.S. 2021
A 2021 survey conducted in the U.S. showed that the term "original" for a show or a movie boosts interest in viewing. To give an example, 44 percent of respondents aged between 16 and 34 years stated it makes them a little more interested, and 25 percent said it makes them a lot more interested.