Consumers' purchasing channel preferences for retail items in US Q2 2021, by age
A survey conducted in May 2021 among consumers in the United States revealed that the most popular way of purchasing retail items was shopping in person, especially among older shoppers as 71 percent of consumers aged above 55 stated that they prefer this option. Purchasing through a brand's website using a computer/laptop or using a third party app/website such as Amazon was slightly more popular among consumers aged between 18 and 34.