The number of Australian consumers who made purchases through social media in 2020 amounted to 5.3 million, the equivalent of around 28 percent of all internet users. Forecasts show the count of consumers in Australia who use social media for online shopping will increase to 6.4 million by the year 2024.
Number of consumers using social media for online shopping in Australia in 2020 with forecast to 2024 (in millions)
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Other statistics that may interest you Social commerce in Australia
Global overview
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- Premium Statistic Leading social commerce platforms worldwide 2023, by country
- Premium Statistic Social media offering the best social commerce experience worldwide 2023
- Premium Statistic Share of social commerce buyers worldwide 2023, by country
- Premium Statistic Consumers who bought an item after seeing it on social media 2023, by country
- Premium Statistic Main drivers for increased social media purchases worldwide 2023
- Premium Statistic Countries with highest and lowest social commerce engagement 2022
Social media usage
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- Premium Statistic Social media users as a percentage of the total population Australia 2015-2022
- Premium Statistic Social network usage by brand in Australia 2023
- Premium Statistic Leading social media apps downloaded in Australia 2024
- Premium Statistic Consumers who use social media for online shopping Australia 2020-2024
- Premium Statistic Consumer reasons for following businesses and brands on social media Australia 2020
Social commerce usage
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- Premium Statistic Share of social commerce shoppers APAC 2023, by country
- Premium Statistic Social commerce usage Australia 2023, by social media platform
- Premium Statistic Leading social commerce categories Australia 2023
- Premium Statistic Share of shoppers purchasing through social media Australia 2023, by generation
- Premium Statistic Gender breakdown of social commerce shoppers Australia 2020
Social buyer behavior
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- Premium Statistic Frequency of shoppers purchasing through social media Australia 2023
- Premium Statistic Leading drivers for social commerce Australia 2023
- Premium Statistic Shoppers who shopped from international brands on social media Australia 2022, by age
- Premium Statistic Leading online sources used for product research among shoppers Australia 2023
- Premium Statistic Sources used to discover products and brands among online shoppers Australia 2023
Trend: live commerce
5
- Premium Statistic Main social networks for purchases during live streaming events 2022
- Premium Statistic Global consumer appetite for livestream commerce 2021, by region
- Premium Statistic Live commerce awareness among consumers Australia 2023
- Premium Statistic Consumer participation in live shopping events Australia 2023
- Premium Statistic Reasons for participating in live shopping events Australia 2023
Further related statistics
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- Change on ways to shop online compared to before coronavirus in China 2020
- Indonesia: online shopping device usage rates 2014
- U.S. online consumers who use social media for online shopping 2019
- Most popular social media platforms to buy products and services in Hong Kong 2018
- Social media impact on purchasing according to U.S. teens 2013
- Preferred device for cross-border B2C e-commerce in Belgium 2016-2018
- Online shopping of active Twitter users 2014, by device
- Global beauty fans using social media as a beauty retail platform 2017
- Frequency of online shopping in China 2018
Further Content: You might find this interesting as well
Statistics
- Change on ways to shop online compared to before coronavirus in China 2020
- Indonesia: online shopping device usage rates 2014
- U.S. online consumers who use social media for online shopping 2019
- Most popular social media platforms to buy products and services in Hong Kong 2018
- Social media impact on purchasing according to U.S. teens 2013
- Preferred device for cross-border B2C e-commerce in Belgium 2016-2018
- Online shopping of active Twitter users 2014, by device
- Global beauty fans using social media as a beauty retail platform 2017
- Frequency of online shopping in China 2018
eMarketer. (July 23, 2021). Number of consumers using social media for online shopping in Australia in 2020 with forecast to 2024 (in millions) [Graph]. In Statista. Retrieved May 08, 2024, from https://www.statista.com/statistics/1256814/australia-consumers-who-use-social-media-for-online-shopping/
eMarketer. "Number of consumers using social media for online shopping in Australia in 2020 with forecast to 2024 (in millions)." Chart. July 23, 2021. Statista. Accessed May 08, 2024. https://www.statista.com/statistics/1256814/australia-consumers-who-use-social-media-for-online-shopping/
eMarketer. (2021). Number of consumers using social media for online shopping in Australia in 2020 with forecast to 2024 (in millions). Statista. Statista Inc.. Accessed: May 08, 2024. https://www.statista.com/statistics/1256814/australia-consumers-who-use-social-media-for-online-shopping/
eMarketer. "Number of Consumers Using Social Media for Online Shopping in Australia in 2020 with Forecast to 2024 (in Millions)." Statista, Statista Inc., 23 Jul 2021, https://www.statista.com/statistics/1256814/australia-consumers-who-use-social-media-for-online-shopping/
eMarketer, Number of consumers using social media for online shopping in Australia in 2020 with forecast to 2024 (in millions) Statista, https://www.statista.com/statistics/1256814/australia-consumers-who-use-social-media-for-online-shopping/ (last visited May 08, 2024)
Number of consumers using social media for online shopping in Australia in 2020 with forecast to 2024 (in millions) [Graph], eMarketer, July 23, 2021. [Online]. Available: https://www.statista.com/statistics/1256814/australia-consumers-who-use-social-media-for-online-shopping/