NIKE Direct revenue share worldwide 2019-2023

Published by
D. Tighe,
Aug 15, 2023
In the financial year of 2023, NIKE Direct accounted for approximately 43.7 percent of Nike's total brand revenue. This means that for every 100 dollars made by the brand globally, over 43 dollars were generated from the company's direct-to-consumer (D2C) segment. The D2C channel has been growing consistently over the past decade. In the year ended May 31, 2023, sales through NIKE Direct reached over 21 billion U.S. dollars.

Nike's direct-to-consumer (D2C) sales as share of total brand revenue worldwide from the fiscal years of 2019 to 2023

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

July 2023

Region

Worldwide

Survey time period

2019 to 2023

Special properties

based on total Nike brand revenue*

Supplementary notes

* The D2C revenue share was calculated by Statista based on the "sales through Nike Direct" and the "total Nike brand revenues" provided by the source (excluding Converse and corporate revenue). Nike Direct includes Nike-owned retail stores and digital platforms.

Figures have been rounded.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Selected statistics

1

Other regions

10

Related statistics

10

Further related statistics

10

Further Content: You might find this interesting as well

Statistics

Topics

D2C e-commerceE-commerce worldwideB2B e-commerce in the United StatesImpact of inflation on e-commerceD2C market in India
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu