Familiarity with Black Friday & Cyber Monday in selected European countries 2021

Published by
D. Tighe,
Dec 7, 2023
In 2021, virtually all consumers in European countries such as the UK, Germany, and Sweden, knew of Black Friday, i.e, overall awareness of the shopping event was extremely high on the continent. And while many consumers were also familiar with the related Cyber Monday, it was not as famous as Black Friday in each country.

Have you heard of Black Friday and Cyber Monday?

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

November 2021

Region

Europe

Survey time period

October 2021

Number of respondents

11,674*

Method of interview

Online survey

Supplementary notes

*This figure represents the global number of respondents across the 17 participating countries. The exact sample size for Europe was not provided by the source.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Digital shopping behavior in Europe "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Digital shopping behavior in Europe

Overview

5

Attitudes towards online shopping

6

Online vs. in-store shopping behavior

7

Online grocery shopping

5

Leading online retailers in Europe

8

Online payment

8

Further related statistics

17

Further Content: You might find this interesting as well

Statistics

Topics

U.S. Thanksgiving weekend shoppingU.S. Christmas season shoppingHoliday season e-commerce in the United StatesNational holidays in the United StatesHoliday season in Canada
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu