Views on BBC funding Great Britain 2021

In December 2021, adults in Great Britain were asked about what they thought should be the source of funding the BBC. At that time, 33 percent of respondents said that the public service broadcaster should be funded from advertising in commercial breaks during programming.

Opinions on ways in which the BBC should be funded in Great Britain as of December 2021

Characteristic	Share of respondents
The BBC funded from advertising in commercial breaks	33%
The BBC funded from the television licence, as at present	23%
The BBC funded from a subscription model, with people having to pay a subscription to watch their channels	16%
The BBC funded from general taxation	9%
Don't know	15%
Something else	3%

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Release date

February 2022

More information

Region

United Kingdom (Great Britain)

Survey time period

December 12, 2021

Number of respondents

1,817*

Age group

18 years and older

Supplementary notes

*The source gives the sample number between 1,658 and 1,817.
Question: "Thinking about how the BBC is funded, which of the following would you most like to see?"
The source did not provide the date of publication, the date used is the date when data was accessed.

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