Maturity level of e-commerce usage in Guatemala 2021, by activity
According to a 2021 study, about seven out of ten shoppers in Guatemala have sufficient expertise to navigate e-commerce independently. While a quarter of online shoppers in the Central American country reported having advanced skills in searching for product information before purchase, another 12 percent said they were beginners in this activity. Overall, less than 15 percent of Guatemalan online buyers stated to be experts in e-commerce usage.