Trust building data privacy policies among global companies 2023

A 2023 survey found that 25 percent of organizations worldwide believe that they should comply with all relevant privacy laws. Security professionals also stressed the need to avoid having data breaches, in addition to the importance of providing clear information on how their data is being used to build consumer trust.

Organization perspective of building trust among customers by following data privacy rules worldwide as of 2023

Characteristic	Share of respondents
Comply with privacy laws	25%
Avoid having data breaches	23%
Provide clear information on data use	21%
Allow customers to configure their privacy settings	17%
Refrain from selling information for ads/marketing	15%

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Release date

January 2024

More information

Region

Worldwide

Survey time period

Summer 2023

Number of respondents

2,600 respondents

Special properties

security professionals

Supplementary notes

Survey respondents are from the following countries: Australia, Brazil, Canada, Chile, China, Columbia, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Malaysia, Mexico, Philippines, Saudi Arabia, Singapore, South Korea, Spain, Taiwan, Thailand, The Netherlands, UK, U.S., and Vietnam.

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