In the first half of 2023, the energy industry in Germany increased its TV advertising spending by nearly 90 percent compared to the same period a year earlier. Enegry was the sector that reported the highest TV ad spend growth. The highest decrease was recorded by the leisure and sport sector - its TV ad spend dropped by nearly 60 percent.
Change in TV advertising spending in Germany in 1st half 2023, by industry
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Other statistics that may interest you TV advertising in Germany
Market overview
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Market leaders
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Segments
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- Premium Statistic TV ad revenue in Germany 2023, by platform
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Seven.One Media GmbH. (August 24, 2023). Change in TV advertising spending in Germany in 1st half 2023, by industry [Graph]. In Statista. Retrieved April 27, 2024, from https://www.statista.com/statistics/1373146/tv-ad-spend-change-industry-germany/
Seven.One Media GmbH. "Change in TV advertising spending in Germany in 1st half 2023, by industry." Chart. August 24, 2023. Statista. Accessed April 27, 2024. https://www.statista.com/statistics/1373146/tv-ad-spend-change-industry-germany/
Seven.One Media GmbH. (2023). Change in TV advertising spending in Germany in 1st half 2023, by industry. Statista. Statista Inc.. Accessed: April 27, 2024. https://www.statista.com/statistics/1373146/tv-ad-spend-change-industry-germany/
Seven.One Media GmbH. "Change in Tv Advertising Spending in Germany in 1st Half 2023, by Industry." Statista, Statista Inc., 24 Aug 2023, https://www.statista.com/statistics/1373146/tv-ad-spend-change-industry-germany/
Seven.One Media GmbH, Change in TV advertising spending in Germany in 1st half 2023, by industry Statista, https://www.statista.com/statistics/1373146/tv-ad-spend-change-industry-germany/ (last visited April 27, 2024)
Change in TV advertising spending in Germany in 1st half 2023, by industry [Graph], Seven.One Media GmbH, August 24, 2023. [Online]. Available: https://www.statista.com/statistics/1373146/tv-ad-spend-change-industry-germany/