Japan: reason for loyalty to online shopping sites 2023

Low prices were the leading aspect driving customer retention during online shopping in Japan. According to a survey conducted in February 2023, around 69 percent of respondents stated that low prices were the leading reason for developing positive feelings towards online shopping websites. A structure allowing shoppers to easily find desired products followed as the second commonly named aspect of why respondents would favor a website.

Leading reasons for developing brand loyalty towards online shopping websites in Japan as of February 2023

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Release date

May 2023

More information

Region

Japan

Survey time period

February 3 to 4, 2023

Number of respondents

1,035 respondents

Age group

15-69 years

Special properties

respondents who have used online shopping websites in the past month

Method of interview

Online survey

Supplementary notes

Original question: "When choosing e-commerce websites, what aspects make you think 'I want to use it again', 'I like it', 'The brand image improved'?"

Multiple answers were allowed.

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