Australia: leading quick service restaurants by index score 2023

As of March 2023, McDonalds was ranked as the number one quick service restaurant (QSR) brand in Australia in terms of its brand index score, with a score of 35.7. KFC and Subway took second and third place, with scores of 34.9 and 32.7, respectively. Australia's quick service restaurants were ranked based on their YouGov BrandIndex Consideration score.

Leading quick service restaurant brands in Australia as of March 2023, by index score

Characteristic	Brand index score
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Release date

May 2023

More information

Region

Australia

Survey time period

March 1, 2022 to March 31, 2023

Age group

18 years and older

Special properties

scores are representative of the general population of adults

Supplementary notes

YouGov Australia QSR Rankings 2023 were compiled using data from the YouGov BrandIndex, which tracks every brand's performance daily. Brands are ranked based on the YouGov BrandIndex Consideration score which asks consumers: 'When you are in the market next to eat/drink at a casual dining and beverage outlet, from which of the following brands would you consider?'

Index scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

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