The graph shows the global revenue of McDonald's from 2005 to 2013 in billion U.S. dollars. In 2009, McDonald's generated a total revenue of 22.75 billion U.S. dollars.
McDonald's revenue breakdown: company-operated and franchised restaurants
McDonald's - additional information
In 2013, McDonald’s reached its highest revenue in at least nine years. During this time frame, the company’s revenue increased year over year, excluding 2009 when business took a slight dip due to the global recession. In 2013, 11.3 billion U.S. dollars were generated in Europe, the largest contribution to the company’s total revenue. The second largest contributor was the United States with 8.85 billion U.S. dollars.
McDonald’s was founded in California in the United States in 1940 and, by 2013, had 35,429 restaurants worldwide, 14,278 of which were in the U.S. The company serves an average of 70 million customers worldwide every day. Its products include a variety of burgers, sandwiches, French fries, chicken nuggets, ice cream, soft drinks, and hot beverages. As well as these, McDonald’s serves breakfast items, such as breakfast muffins, pancakes, and bagels, for a limited time each morning. In the spring of 2013, almost 45 million people visited McDonald’s for breakfast in the U.S. alone.
With a brand value of over 90 billion U.S. dollars, McDonald’s is by far the most valuable fast food brand in the world. Its closest competitor, Starbucks, has a much smaller brand value of just under 18 billion U.S. dollars. Starbucks, however, offers a very different range of products than McDonald’s and specializes in coffee. Other leading fast food brands that offer a more comparable range of products to McDonald’s are Burger King and KFC.