Web traffic of major D2C brands in Japan 2022

Published by C. Diep, Dec 6, 2023
The beauty brand Etvos in Japan had nearly 297 thousand visits to its website in January 2022, making it the direct-to-consumer (D2C) brand with the largest web traffic. Botanist, also a Japanese beauty brand, followed in second place with 133.5 thousand visits.

Web visits to the leading direct-to-consumer (D2C) brand websites in Japan as of January 2022 (in 1,000s)

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Release date

November 2023

Region

Japan

Survey time period

January 2022

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