Impact of inflation on consumer spending worldwide 2023

In case prices for goods and services go up significantly in 2023, over 20 percent of consumers around the world said they would shop less in general and cut down on spending as a response. A fifth of survey respondents said they would look for and purchase cheaper and better value products. Less than five percent of those surveyed worldwide believed inflation would be unlikely to impact their habits.

What does inflation look like?

The world entered a new inflation crisis in 2021, driven by a confluence of factors including the COVID-19 pandemic which restricted global supply chains, and the Russian-Ukraine war which exacerbated food and energy shortages. In 2022, global inflation hit 8.71 percent, the highest annual increase in decades. The rate of inflation is estimated to remain high in the near future, at around 6.9 percent in 2023 and 5.8 percent in 2024. Inflation dominated the list of most important problems facing the world according to a survey conducted in October 2023 – leading ahead of poverty and social inequality, crime and violence, and unemployment. In a global consumer trends survey, the majority of respondents said that inflation impacted them completely or a lot – for instance, seven in 10 respondents in the United States admitted they had been seriously impacted.

Inflation’s impact on the holidays

The end-of-year holiday season is typically regarded as a period of increased retail spending, driven by a series of major shopping events such as Black Friday and Cyber Monday, as well as the public holidays Thanksgiving and Christmas. However, inflation has put a damper on the holiday cheer, with consumers expressing their intentions to cut back spending amid the cost-of-living crisis. In 2022, a significant share of consumers in Europe said they planned to cut at least some related expenses. In fact, 40 percent of respondents in the United Kingdom planned to cut all expenses related to Black Friday and Christmas.