Disney ad revenue share 2023

In the fiscal year 2023 (spanning from October 2022 to September 2023), Disney generated eight percent of its revenue with the sales of advertising time and spaces. A year earlier, the share stood at 10 percent.

Share of advertising in revenue generated by the Walt Disney Company in the fiscal years 2022 and 2023

Characteristic	Share
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Release date

November 2023

More information

Region

Worldwide

Survey time period

October 2021 to September 2023

Supplementary notes

Figures calculated by Statista based on data provided by the source.
Linear networks includes revenues generated by Disney's domestic channels, such as ABC Television Network and eight owned ABC television stations (Broadcasting), and Disney, ESPN (80% interest), Freeform, FX, and National Geographic (73% interest) branded domestic television networks (Cable); international channels, such as Disney, ESPN, Fox, National Geographic and Star branded television networks outside the U.S.; as well as a 50 percent equity investment in A+E Television Networks (A+E), which operates a variety of cable channels including A&E, HISTORY, and Lifetime.
Direct-to-consumer includes revenues generated by Disney+, Disney+ Hotstar, ESPN+ (68 percent effective interest), Hulu, and Star+ direct-to-consumer (DTC) video streaming services.
The Walt Disney Company reports its numbers based on fiscal years that end late September/early October of the corresponding calendar year.

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