Online and offline personal care purchases in Germany 2024

Published by
Kasia Davies,
Feb 8, 2024
Although in recent years, and especially during the pandemic, shopping online became more and more common, when it came to purchasing personal care products products most people in Germany in 2024 still bought products in-store as opposed to online. With the rise of online brands and social media apps making certain products popular, in the coming years more people will likely be making purchases online.

Online and offline personal care purchases in Germany in 2024

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Supplementary notes

Data provided by Statista Market Insights are estimates.

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Statistics on " Beauty and personal care e-commerce in Germany "

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Other statistics that may interest you Beauty and personal care e-commerce in Germany

Overview

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Segment revenues

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User penetration

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Brands

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Online traffic

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Consumer behavior

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