The vertical video advertising spending in Japan was estimated at 52.6 billion Japanese yen in 2023. Based on the expectation that the time people spend on watching vertical short-form videos would continue to increase and the advertising production costs would decrease in tandem with further technological developments, it was forecast that the vertical video advertising spending would grow to more than 194 billion yen by 2027.
Vertical video advertising spending in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen)
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Other statistics that may interest you Online video advertising in Japan
Overview
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- Premium Statistic Advertising expenses in Japan 2014-2023
- Premium Statistic Advertising expenses' share of GDP Japan 2014-2023
- Premium Statistic Online advertising expenses in Japan 2014-2023
- Premium Statistic Online advertising expenses in Japan 2023, by type
- Premium Statistic Expenses on online advertising media in Japan 2014-2023
- Premium Statistic Expenses on online advertising media in Japan 2023, by category
Video advertising
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- Premium Statistic Online video ad expenditure Japan 2022-2027
- Premium Statistic Online video ad expenditure Japan 2022-2027, by type
- Premium Statistic Online video ad expenditure Japan 2022-2027, by device
- Premium Statistic Expenses on online video advertising in Japan 2023, by transaction method
- Premium Statistic Share of expenses on online video advertising in Japan 2023, by transaction method
Internet usage
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- Premium Statistic Average internet usage time per weekday Japan FY 2013-2022
- Premium Statistic Average internet usage time per weekend day Japan FY 2013-2022
- Premium Statistic Average internet usage time per weekday Japan FY 2022, by activity
- Premium Statistic Average internet usage time per weekend day Japan FY 2022, by activity
- Premium Statistic Main channels of new brand discovery Japan Q3 2023
- Premium Statistic Main channels for online brand research Japan Q3 2023
Video consumption
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- Premium Statistic Preferred types of video consumption Japan 2022
- Premium Statistic Leading devices for watching online videos Japan 2021
- Premium Statistic Leading devices for watching online videos Japan 2021, by age group
- Premium Statistic Share of internet users who watch online videos Japan Q3 2023, by type
- Premium Statistic Leading free video streaming and video sharing services Japan 2023
- Premium Statistic Favorite free video-sharing genres Japan 2021
Attitudes and behavior regarding online video advertising
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- Premium Statistic Impression of video advertising Japan 2021, by device
- Premium Statistic Situations in which people skip online video advertising Japan 2021
- Premium Statistic Situations in which people do not skip online video advertising Japan 2021
- Premium Statistic Share of people who find digital product placements attractive Japan 2022
- Premium Statistic Share of people who find digital product placements unpleasant Japan 2022
- Premium Statistic Aspects that make digital product placements attractive Japan 2022
YouTube
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- Premium Statistic YouTube's penetration rate in Japan FY 2022, by gender
- Premium Statistic YouTube's penetration rate in Japan FY 2022, by age group
- Premium Statistic Behavior while watching YouTube videos Japan 2021, by gender
- Premium Statistic Reaction to video advertisements on YouTube in Japan 2021, by age and gender
- Premium Statistic Reaction to sponsored content of YouTubers in Japan 2021, by age and gender
- Premium Statistic Leading factors for interest in sponsored content of YouTubers Japan 2021, by gender
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CyberAgent. (February 21, 2024). Vertical video advertising spending in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph]. In Statista. Retrieved May 01, 2024, from https://www.statista.com/statistics/1454014/japan-vertical-video-ad-spend/
CyberAgent. "Vertical video advertising spending in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen)." Chart. February 21, 2024. Statista. Accessed May 01, 2024. https://www.statista.com/statistics/1454014/japan-vertical-video-ad-spend/
CyberAgent. (2024). Vertical video advertising spending in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen). Statista. Statista Inc.. Accessed: May 01, 2024. https://www.statista.com/statistics/1454014/japan-vertical-video-ad-spend/
CyberAgent. "Vertical Video Advertising Spending in Japan from 2022 to 2023 with a Forecast until 2027 (in Billion Japanese Yen)." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1454014/japan-vertical-video-ad-spend/
CyberAgent, Vertical video advertising spending in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1454014/japan-vertical-video-ad-spend/ (last visited May 01, 2024)
Vertical video advertising spending in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph], CyberAgent, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1454014/japan-vertical-video-ad-spend/