Quick-service / fast food restaurants
The fast food restaurant industry in the United States generates around 200 billion U.S. dollars in revenue each year. The quick-service restaurant (QSR) segment, as it is also called, is dominated by big restaurant chains such as McDonald’s, Yum! Brands, the parent company of Taco Bell, Kentucky Fried Chicken and Pizza Hut, Subway and Burger King. Other big chains include for example Chick-fil-A, Wendy’s, Chipotle Mexican Grill, Jack in the Box, Domino’s Pizza, Little Caesars and Papa John’s.
Restaurants are either operated by the companies themselves or by franchisees that pay a franchise fee in exchange for the rights to operate branded restaurants. Branded chain restaurants typically offer standardized menu choices and are generally obliged to follow strict operating guidelines imposed by the parent company. It is estimated that there are more than 300,000 quick-service restaurants in the U.S. with total employment in the industry at around 4 million.