This timeline depicts the total volume of consumer purchases of sporting goods in the U.S. from 2002 to 2014. In 2004, consumers purchased sporting goods with a total value of 49.28 billion U.S. dollars.
Consumer purchases of sporting goods in the U.S. - additional information
Consumers in the United States spent a total of over 62 billion U.S. dollars on sporting goods in 2013. This marks a 10 billion U.S. dollar increase in spending from 2008. Sports clothing forms a considerable portion of the sporting goods market and sales in this sector have remained relatively steady since 2009. Sales are expected to top 14 billion U.S. dollars for the first time in 2014, a one billion U.S. dollar increase from 2010.
The footwear segment is the second largest sector of the sporting goods industry and it has grown steadily in recent years with consumer purchases exceeding 20 billion U.S. dollars in 2013. Over a quarter of these purchases of footwear in 2013 were made by 45 to 64 year-olds and a further 18 percent were made by people under 14. Females were responsible for just over half of all purchases in 2013, down from 60 percent of all sales in 2010. Nike remains the market leader in the athletic footwear sector with revenue of over 14.5 billion U.S. dollars in 2013, 5 billion U.S. dollars more than its closest competitor, Adidas.
The sports equipment sector is the most lucrative part of the sporting goods industry as consumer sales in this area reached almost 28 billion U.S. dollars in 2013 and are expected to rise further in 2014. Of the sales of sporting equipment made to consumers in 2013, almost a quarter came in sporting goods stores and a further 20 percent were made in specialty sports shops.