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E-commerce: reasons for purchasing goods via smartphone in 2011 (fee-based)

 

Reasons for making purchases via smartphone instead of online or in person in 2011

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This statistic lists the most popular reasons cited by consumers for making purchases on their smartphones rather than online via a computer or in a store. 63 percent of respondents listed on-the-go convenience as the main reason for choosing mobile shopping via smartphone.

Statistic Information
 
Survey
Survey by  Get Account
Survey name  Get Account
Survey time period September 2011
Object of investigation Reasons for purchasing via smartphone
Region United States
Macroregion North-America only
Type Ranking
Category resource/usage/use, consumer behavior
Relevance 2
Special features Smartphone users
Release
Published by  Get Account
Source link  Get Account
Release date December 2011
Further information  Get Account
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