Statistics and Facts about holiday season e-commerce
by Jessica Kril
In the United States, Christmas shopping season traditionally begins on Black Friday, the day following Thanksgiving Day. In 2011, holiday season retail e-commerce spending
in the United States amounted to 37.2 billion U.S. dollars with the most money being spent online on Cyber Monday
. On average, U.S. online shoppers spent 124.82 U.S. dollars on Cyber Monday.
• Most popular days for online shopping during the holiday season, by conversion volume
• U.S. online spending on Cyber Monday
Store sites, search engines and online-only retailer sites are the most popular sources of information
during the holiday shopping season. With the advent of mobile internet as well as seasonal online promotions, holiday retail shopping has been changing
. As of 2012, almost a third of consumers were planning to engage in showrooming
for their Christmas shopping – testing products in-store and then buying online.
• In which of the following ways do you think you'll approach your holiday shopping?
• Which of these device combinations will you use at the same time to do your holiday shopping?
Overall, U.S. consumers were satisfied with their cross-channel holiday shopping experience. E-commerce websites performed strongly, but smartphone and tablet shopping also exceeded expectations
. Other important factors regarding consumer satisfaction with holiday shopping were personalization and privacy.
• Smartphone and tablet usage for online shopping in the U.S. in Q4 2011
• U.S. online buyers who plan to buy holiday gifts via mobile devices
In 2012, the holiday season shopping is poised to go mobile.
Photo: istockphoto.com / hanibaram; courtneyk