Holiday Season E-Commerce - Statistics & Facts

Holiday Season E-Commerce - Statistics & Facts

Statistics and facts about Holiday Season E-commerce

In the United States, Christmas shopping season traditionally begins on Black Friday, the day following Thanksgiving Day. In 2014, holiday season retail e-commerce spending in the United States amounted to 53.3 billion U.S. dollars with the most money being spent online on Cyber Monday. In 2014, Cyber Monday became the biggest U.S. online shopping day ever with more than 2 billion U.S. dollars in online spending.

Due to retailers’ shift to promoting online offers already during the Thanksgiving week, the holiday season has become increasingly digital. A July 2015 survey found that despite increasingly earlier sales promotions, the majority of online holiday shoppers were planning on starting their shopping in November of that year. Social media marketing and e-mail advertising is a big deal for retailers – 27 percent of survey respondents stated that messages about additional discounts or clearance sales would influence them to make a purchase at a local business for their holiday shopping needs. Social media is also an important place for consumers to get gift ideas, read reviews, to browse products and to coordinate gifts with friends and families.

Holiday shoppers have also increased their smartphone use – in 2014, 51 percent of smartphone holiday shoppers have used their device to get the best price and to save money. Other leading smartphone holiday shopping usage factors include saving time and quick research on the go, as well as acquiring mobile coupons and deals. Holiday shopping showrooming penetration has also grown over the years – in 2014, 45 percent of U.S. respondents in a holiday shopper survey stated that they were somewhat likely to look at an item in-store before purchasing it online. However, this also holds true for the reverse trend of webrooming as 48 percent of respondents also stated they were somewhat likely to look at an item online before purchasing it in-store. As a result, the retail experience has become a truly cross-channel one.

Photo: / hanibaram; courtneyk

Show more   

Embed Top Facts

Recommended statistics about Holiday Season E-Commerce
Popular Statistics about Holiday Season E-Commerce
Recommended Studies
  • The complete topic in one convenient package
  • Instant access and download
  • Great time-saver
Recent "Holiday Season E-Commerce" Infographic
Holiday Season E-Commerce Infographic - Christmas Facts 2014
Related market forecasts