American customer satisfaction index scores of McDonald's restaurants in the United States from 2000 to 2016*

This statistic shows the American customer satisfaction index scores of McDonald's restaurants in the United States from 2000 to 2016. McDonald's ACSI score was 69 in 2016.

The limited-service restaurant industry was not measured in 2004.

McDonald's

McDonald’s, which is headquartered in Oak Brook, Illinois, is the world’s largest quick-service restaurant chain. The company is publicly traded and generated more than 25.4 billion U.S. dollars in revenue in its 2015 fiscal year. Around two thirds of that revenue was generated through company-operated restaurants (16.49 billion U.S. dollars in 2015) and one third through franchised restaurants (8.93 billion U.S. dollars in 2015). The United States is still McDonald’s single biggest market with 8.56 billion U.S. dollars in revenue in 2015.

In 2015, about 36.53 thousand McDonald’s restaurants were in operation worldwide, of which 14,248 were located in the United States. According to Scarborough Research more than 105 million people had visited McDonald’s in the United States within the last 30 days (Spring 2015). Within the Asia region China had the second-most McDonald’s behind Japan with 2,223 restaurants in 2015. The other countries with at least a thousand McDonald’s restaurants are Germany (1,478 in 2015 – most in Europe), France (1,384), the United Kingdom (1,261) and Canada (1,443). Overall McDonald’s operated restaurants in more than 100 countries in 2015.

The McDonald’s brand is amongst the most valuable brands in the world, valuations vary however depending on the source. Interbrand ranks McDonald’s as the ninth most valuable brand worldwide in its publication 'Ranking of the Top Global Brands 2014', with a value of 42.25 billion U.S. dollars ascribed to the McDonald’s brand. Milward Brown Optimor ranks McDonald’s as the most valuable fast food brand in 2015 with a brand value of approximately 81.16 billion U.S. dollars. Brand Directory ranked McDonald’s 12th with a brand value of 42.93 billion U.S. dollars in its 2016 Global 500 ranking.

The main competitors of McDonald’s in the quick-service restaurant market are Subway, Yum Brands! (Kentucky Fried Chicken, Pizza Hut, Taco Bell), Chipotle Mexican Grill, Wendy’s, Burger King, Domino’s Pizza, Papa John’s, Chick-fil-A but also coffeehouse chains such as Starbucks.

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 ACSI score
2000 59
2001 62
2002 61
2003 64
2005 62
2006 63
2007 64
2008 69
2009 70
2010 67
2011 72
2012 73
2013 73
2014 71
2015 67
2016 69
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