This graph shows the average amount spent weekly on coffee by American adult workers in 2012 and 2013.
Coffee consumption in the U.S. - additional information
In 2012 and 2013, working Americans spent an average of around 21 U.S. dollars per week on coffee. Almost three quarters of the coffee consumed in the U.S. is enjoyed at home, the rest is consumed at work, at eating places or while traveling, among other places. In a survey carried out in spring 2014, research company Nielsen Scarborough found that almost 36 million Americans had visited a coffee shop within the last month. It is consumers like these that helped the coffee and snack shop industry to generate its forecasted revenue of more than 30 billion U.S. dollars in 2014.
The popularity of coffee shops and the convenience of take-out coffee have enabled the success of coffee chains such as the global giant Starbucks whose revenue exceeded 16 billion U.S. dollars in 2014. But it is not just coffee that is bringing in the money. In 2013, a quarter of U.S. consumers ate brunch at a coffee shop at least once per month. Food sales have also constituted around 20 percent of company-owned Starbucks’ retail sales for the past few years. Realizing this, many coffee chains have expanded their meal and snack offerings in recent times.