This statistic shows the revenue of the United States hotel industry from 2001 to 2015. In 2013, the revenue of the hotel industry in the U.S. reached 163 billion U.S. dollars.
U.S. hotel industry key performance indicators
To measure the performance of the hotel industry sector three basic benchmark figures are commonly used:
• Occupancy rate
• Average daily rate (ADR)
• Revenue per available room (Revpar)
The occupancy rate denotes the percentage of hotel rooms that are rented out at a given time of all the hotel rooms that are available. In 2015, the occupancy rate of the U.S. hospitality industry was at 65.6 percent, this was the highest seen since 2001.
The average daily rate (ADR) shows the average rate at which hotel rooms were paid. It is calculated by dividing total rooms revenue by the number of rooms that were occupied. In 2015, the ADR of hotel rooms in the U.S. was at 120.01 U.S. dollars according to data published by STR. In North America the average daily rate is relatively stable throughout the year. In 2015, the month with the lowest ADR in North America was January with an average daily rate of 115.48 U.S. dollars, the highest was measured in October (123.74 U.S. dollars).
Revenue per available room (Revpar) is a measure of utilization in the hotel industry and can be calculated by multiplying the average daily rate of a property (market) by its occupancy rate. The Revpar of hotels in the United States was at 78.67 U.S. dollars in 2015. For 2015 a Revpar of 79.06 U.S. dollars is projected. In 2015, the revenue per available room ranged between 61.41 U.S. dollars (December) and 93.61 U.S. dollars (July).