Number of digital buyers in China from 2010 to 2016 (in millions)

 Online buyers in millions
2010 138.2
2011 178.4
2012* 219.8
2013* 270.9
2014* 322.1
2015* 374.9
2016* 423.4
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This timeline displays a forecast of the number of digital buyers in China up to 2016, based on factual numbers from 2010 to 2012. In 2014, 322.1 million people are predicted to buy goods and services online in China.

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