This timeline gives information on the worldwide online travel sales volume in 2010 and 2011, with a forecast regarding years 2012 to 2016. Global online travel sales amounted to 309 billion U.S. dollars in 2010.
Online travel purchases in the U.S. – additional information
Planning and booking travel arrangements online allows customers to save time and money by cutting out travel agent fees whilst providing freedom of choice and the ability to compare deals. Online travel booking companies therefore, must to be attuned to what their customers’ needs and expectations. In the United States, customer satisfaction with online travel websites has been calculated from 2000 to 2014. Using the American Customer Satisfaction Index (ACSI), online travel websites received a satisfaction score of 66 from American customers. Fourteen years later, this score had increased to 77, which was down slightly from 2010 and 2011 whereby online travel websites received their highest satisfaction score of 78.
The amount of visits an online travel company can gather also indicates its level of success and performance. The leading travel websites accessed in the U.S. were ranked based on the market share of visits for August 2014. During that month, Google Maps led the market and proved the most popular with users from both PCs and mobile devices, with 15.7 percent of visits. MapQuest, owned by AOL and only launched in April 2014, was ranked second with 5.6 percent of visits, ranking it above more established companies such as TripAdvisor, Expedia and Southwest Airlines.
Booking travel online via a mobile device has never been easier with the choice between mobile apps and mobile internet. The number of U.S. travel bookers using their mobile device at least once during the calendar year to book travel was measured in 2012 and 2013. In 2012, 15.6 million smartphone users booked travel arrangements via their mobile device. Forecasts reveal that this figure will grow in the future and reach an estimated 49.4 million in 2018.