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Most popular Apple App Store categories in March 2015, by share of available apps

The statistic shows the most popular categories in the Apple App Store ranked share of active apps. In March 2015, business apps were the second-most popular category, with a share of 10.14 percent of all apps being business apps. As of summer 2014, more than 75 billion apps were downloaded from the App Store.

Mobile apps

Mobile apps are software applications designed to run on mobile devices such as smartphones, tablet computers and other mobile devices such as the iPod touch or wearable technology. Apps are commonly sold through either native or third-party mobile software distribution platforms, so-called app stores. The Apple App Store for the iPhone was the first of its kind, launching in July 2008 with 500 available apps.
The App Store is based on consumer usage of Apple’s iPhone and iPod touch. It focuses on mobile device usage and shifting mobile entertainment, social interaction and information away from the traditional desktop environment. Mobile gaming apps account for the majority of apps available in the Apple App Store. Gaming on mobile devices is popular throughout many demographics and the nature of mobile apps facilitates free-to-play and freemium models of monetization. Educational, entertainment and lifestyle apps also benefit from mobile availability, as they can offer users compact pieces of information. Furthermore, business apps profit from the smartphone’s ubiquity in almost all professional areas and thus are used to facilitate transactions or the exchange of information.

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 Share of active apps
Games 21.45%
Business 10.14%
Education 9.95%
Lifestyle 8.33%
Entertainment 6.76%
Utilities 5.1%
Travel 4.51%
Books 3.88%
Music 3.1%
Productivity 2.82%
Health and Fitness 2.77%
Sports 2.64%
Photo and Video 2.48%
Reference 2.39%
Finance 2.38%
Food and Drink 2.37%
News 2.36%
Medical 2.06%
Social Networking 1.99%
Navigation 1.19%
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