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Subscriber share held by smartphone operating systems in the United States from January 2012 to February 2016

This statistic shows the mobile OS (operating systems) market share in the United States from January 2012 to February 2016. In February 2013, 51.7 percent of U.S. smartphone subscribers were using a Google Android device. Apple was the second most popular mobile OS with a market share of 38.9 percent.


US mobile OS market share - additional information

As well as being the most popular mobile OS in the US, Android is also the most used operating system worldwide, with its market share reaching 81.1 percent in the first quarter of 2014. This represents the biggest ever share of the market for the Google-backed operating system and marks a rapid increase from the 36.1 percent share it held at the start of 2011. The Android operating system is market leader in several regions as it has a 70 percent market share in Brazil and almost a 90 percent share in the Chinese 3G smartphone market.

Android’s closest competitor in the US smartphone operating system market is Apple’s iOS, which held a market share of 42 percent in August 2014. The operating system is the market leader in the United Kingdom where it held a share of 47 percent of the smartphone market in September 2014. However, Apple’s share in the global industry has decreased in the last few years from 23 percent at the start of 2012 to 15 percent in the first quarter of 2014.

Having been the dominant operating system in the US market at the beginning of 2010 when it had a 43 percent market share, Blackberry (RIM) has seen its popularity plummet to under 3 percent by 2014. Globally the RIM operating system held a share of just 0.5 percent at the start of 2014, a stark contrast to the 20 percent share in 2009. In 2013 less than 20 million units of Blackberry smartphones were shipped worldwide, leading the company to announce a net loss of 646 million U.S. dollars.

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 Google AndroidApple iOSRIM/BlackberryMicrosoft
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