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Percentage of paid app revenues worldwide from 2011 to 2017

The statistic shows the percentage of paid app revenues worldwide from 2011 to 2017. In 2013, 75.9 percent of app revenues were generated through paid downloads. In 2017, Gartner projects that the share of paid-for app revenues will decrease to 37.8 percent. This is likely to happen in favour of the growing in-app purchase revenues.

 Share of total app revenues
2011 85.8%
2012 82.8%
2013 75.9%
2014* 69.5%
2015* 59.5%
2016* 47.5%
2017* 37.8%
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