Statistics and facts about mobile app monetization
by Jessica Kril
Mobile apps are software applications designed to run on smartphones
, tablet computers
and other mobile devices. They are typically available through native distribution platforms, so-called app stores
which are operated by the owners of the mobile operating system. Some of the most popular operating system-native stores are Apple's App Store
, Google Play
, as well as Windows Phone Store and BlackBerry App World.
Whereas most apps are free, some are available as paid downloads. Monetization of free-to-download mobile apps through in-app commerce
or advertising is becoming more and more prevalent among app developers.
For paid mobile apps, a share of the revenue goes to the distributor and the rest to the app developer. App revenue and monetization potential can vary by geographical region
and by operating system
Whereas mobile apps were originally offered as productivity and information retrieval tools such as calendars, e-mail, stock market and weather information, the market has rapidly expanded due to public demand and availability of developer tools. Currently, some of the most popular app categories
include games, entertainment and education.
The expansion of the app market has furthermore assisted in the rise of social gaming, highlighted by the launch of the Facebook App Center. The social network's app center heavily features social gaming apps
by developing companies such as Zynga
, Rovio Entertainment, wooga and EA Games.