The leading airlines worldwide in 2014, ranked by brand value (in million U.S. dollars)

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 Brand value in million U.S. dollars
Emirates Airlines -
Delta -
American Airlines -
Lufthansa -
United -
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The statistic shows the leading airlines in 2014, based on brand value. In 2014, Delta's brand value came to around 4.7 billion U.S. dollars. "Brand value" (also "brand equity") is a concept in marketing.


The leading airlines worldwide in 2014, ranked by brand value

With an estimated brand value of just under 5.5 billion U.S. dollars, Emirates Airlines was ranked as the airline with the highest brand value in 2014. The company was founded in 1985 in Dubai and is a subsidiary of the Emirates Group. In the fiscal year of 2014, Emirates Airlines carried about 44.5 million passengers and around 2.3 million metric tons of cargo. In response to passenger traffic growth, the carrier has been adding a large number of new models to its fleet. The Airbus Group provided Emirates with 106 jets, including 55 A380 aircraft between January and November 30, 2014. The company’s major competitors include Germany’s Lufthansa and Delta Air Lines, American Airlines, United Airlines of the United States, and new rivals are on the horizon: The market share of low-cost carriers and regional airlines such as Ireland’s Ryanair is on the rise. These companies have revolutionized the commercial airline business with the introduction of innovative low-fare business models, which are attracting a growing customer base. Thanks to improved customer service and a fall in oil prices, Ryanair’s 2014 full-year post-tax profits are projected to amount to between 810 and 830 million euros.

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