Mobile advertising spending worldwide from 2010 to 2018 (in billion U.S. dollars)

This statistic contains data on worldwide mobile advertising expenditure from 2010 to 2013 with forecast until 2018. The source projected that global mobile ad spending would reach 158.55 billion U.S. dollars by 2018.


Mobile advertising worldwide – additional information

Mobile advertising is a form of internet advertising which specifically targets users on mobile phones and other mobile devices. Advertising can be presented on both mobile websites and mobile apps.
The share of mobile device users who clicked on a mobile ad in selected countries worldwide in the three months leading up to March 2014 was recorded and results were broken down by platform. In North America, it was revealed that 35 percent of mobile device users had clicked on an ad which appeared on a mobile website and 26 percent clicked on an ad when it appeared on a mobile app. These shares were higher than mobile device users in France, Germany and United Kingdom.
The click rates in the U.S. may be a result of the amount of money invested in mobile advertising in the country. The global mobile advertising expenditure, broken down by region was measured in 2013 and 2014. The results showed that in North America, spending grew from 6.1 billion euros in 2013 to 10.78 billion euros in 2014. In 2014, this was the highest amount spent for any world region. In comparison, Latin America’s spending in 2014 totaled 180 million euros.
Despite in-app advertising not enticing as many people to click as mobile websites in March 2014, mobile in app advertising continues to be a heavily invested format for the industry. Mobile in-app advertising spending amounted to 13.67 billion U.S. dollars worldwide and it was forecasted that it would reach 29.7 billion in 2016.

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 Mobile ad spending in billion U.S. dollars
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