Mobile Internet - Statistics & Facts

Mobile Internet - Statistics & Facts

Statistics and facts on Mobile Internet Usage

As of 2013, worldwide mobile phone internet user penetration was 73.4 percent. In 2017, figures suggest that more than 90 percent of internet users will access online content through their phones.

Mobile internet usage has worked its way into the daily life of smartphone and tablet users, enabling consumers to access information and share their lives on the go. Mobile social networks and apps are increasingly popular during everyday activities and social events. This constant connectedness to social networks is perpetuated by the fear of missing out. According to recent studies, 56 percent of U.S. social networkers suffer from FOMO.

Mobile devices and internet also influence the way consumers interact with media and has many further implications for TV ratings, advertising, mobile commerce and more. Second-screen usage refers to the usage of a second screen, generally a smartphone or tablet device, while also watching television. Mobile media consumption such as mobile audio streaming or mobile video are also on the rise - in the United States, more than 100 million users are projected to access online video content via mobile device. Mobile video revenue is comprised of pay-per-view downloads, advertising as well as subscriptions.

The usage of mobile devices for shopping activities has also become increasingly popular. Mobile commerce is still going strong, as U.S. retail m-commerces sales via smartphone are projected to surpass 22 billion dollars in 2015. Leading global retailers have also shown significant mobile commerce sales - Amazon's projected mobile web sales in 2013 were estimated to amount to 8 billion U.S. dollars. Currently, mobile payments are used by about 20 percent of global smartphone users, showing large potential in emerging markets.

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