Statistics and Facts on Mobile Internet
Mobile internet refers to the use of internet-connected applications and the browsing of the web on mobile devices. For many years internet access has only been possible with a fixed line. In the last couple of years however, mobile internet use has moved out of the niche and onto the mass market. The first mobile phones with internet connectivity offered very limited functionality and a browsing experience that was far from satisfying. Over time however, mobile devices have grown more sophisticated and today’s smartphones have as much power as regular desktop PCs had just a few years ago.
In 2010, there were 103 million mobile internet users in the United States
. Global smartphone sales
amounted to 296 million units in 2010. Every third smartphone sold in 2010 was built by Nokia according to this smartphone manufacturer ranking
. Despite this, the most influential players on the market for mobile internet devices are Apple and Google. Apple set the bar for future smartphones when it released the first iPhone in 2007 and continued to do so with every new version of the hugely popular device. In 2010, Apple introduced the iPad and has since been dominating the tablet market
as well. Both devices run on Apple’s iOS, which is the second most popular operating system for mobile internet devices. The most popular operating system for smartphones and tablets
is currently Google’s Android, which is used by several manufacturers.
Mobile internet usage statistics
show that users spent most of their online time writing and reading emails. Other popular activities include social networking and catching up with news and current events.
The popularity of mobile internet has created a new market for advertisers as well. Mobile advertising revenues in the United States
are growing quickly and mobile advertising is expected to grow into a billion-dollar business in the next few years.