Share of mobile internet users in selected countries who are active WhatsApp users as of 4th quarter 2014

This statistic gives information on the percentage of mobile internet users in selected countries who are active WhatsApp users. As of fourth quarter 2014, the WhatsApp penetration rate among U.S. mobile internet users was eight percent. In contrast, European countries had far higher adoption rate with Spain being ranked highest with 70 percent of mobile internet user usage penetration. Overall, South Africa was ranked first with a 78 percent WhatsApp adoption rate.


WhatsApp – additional information

The share of mobile internet users in selected countries reveals that WhatsApp is especially popular in markets outside of the United States. In a separate survey taken in February 2014, respondents in emerging mobile markets were asked which mobile messenger app they most used. In Mexico, 78 percent of respondents answered WhatsApp, as did 71 percent in South Africa, 63 percent in Brazil and 55 percent in India.
Founded in 2009 by two former Yahoo! employees, WhatsApp is an instant messaging service available in multiple languages. In spring 2014, Facebook announced their acquisition of the popular messaging platform. Prior to Facebook’s acquisition, WhatsApp’s annual revenue in 2012 was an estimated 3.82 million U.S. dollars. This total grew to 10.21 million U.S. dollars in 2013.
Since Facebook’s acquisition of WhatsApp, the app has experienced significant growth. From the fourth quarter 2013 to the first quarter 2014, the growth of WhatsApp usage worldwide was measured by generation. In the measured time frame, WhatsApp usage by Baby Boomers worldwide grew by a significant 60 percent. In comparison, growth by Millennial users grew by 30 percent and Generation X users by 34 percent. These statistics reveal the broad appeal of the messaging app across the generations.

Show more
Download this statistic as XLS, PNG and PDF?
Basic Account
  • Access to basic statistics (approx. 7%)
  • Common download functions
Premium Account
$49per month*
  • All the advantages of the Basic Account
  • Instant access to all statistics
  • Download as XLS, PNG and PDF
 Share of mobile internet users
South Africa 78%
Malaysia 75%
Argentina 74%
Singapore 72%
Hong Kong 71%
Spain 70%
India 69%
Mexico 67%
UAE 63%
Italy 62%
Netherlands 61%
Germany 57%
Brazil 56%
Saudi Arabia 56%
Indonesia 52%
Turkey 49%
United Kingdom 34%
Ireland 34%
Australia 16%
Philippines 16%
Russia 14%
Canada 13%
Taiwan 13%
Sweden 10%
Thailand 9%
United States 8%
Vietnam 7%
France 6%
Poland 4%
China 4%
South Korea 2%
Japan 0%
Source information for logged in users only.
Show our solutions
Everything you need to know about...
Internet usage in Indonesia - Statista Dossier
  • Great time-saver
  • All relevant statistics included

Offer: Order your Premium Account now & and get this dossier for free.

Get free dossier
Complete Market report about...
Mobile messenger apps - Statista Dossier
  • All the facts in one convenient package
  • Detailed information

Offer: Order your Premium Account now & and get this dossier for free.

Get free dossier
You may also be interested in...
Show more
Recent Statistics
Recommended studies and dossiers

Find the proper statistic fast and easy: