Number of active WeChat messenger accounts Q3 2013-Q3 2023
WeChat users
First released in 2011, WeChat is a mobile messaging app developed by the Chinese company Tencent. In its home market of China, WeChat was marketed as Weixin and was rebranded as WeChat in 2012 for international audiences. In 2018, WeChat and Weixin surpassed one billion users, which was a significant increase from the previous year. Today, WeChat is one of the leading social networks worldwide, ranking fifth in terms of active user number. It has users from different age groups.
Special features on WeChat
WeChat has lots of popular messaging app features, including Moments. A majority of WeChat users access WeChat Moments every time they open the app. Voice and text messaging, group messaging, payment, and games are other examples of WeChat activities. The app also includes a following function whereby users can follow accounts. A survey found that a quarter of WeChat users in China spent over four hours on the app on a daily basis.