Made in Britain: willingness to pay in global export markets 2014, by product type
This statistic displays the percentage premium consumers in emerging export markets and advanced economies are willing to pay for products with the 'Made in Britain' label in 2014, by product category. New emerging markets showed the biggest potential, as the gap in willingness to pay compared to advanced economies was 4.5 percentage points across all product categories. The willingness of emerging markets to pay for fashion goods made in Great Britain was measured at 5.8 percent compared to only 1.5 percent in advanced economies.