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Made in Britain: willingness to pay in global export markets 2014, by product type

This statistic displays the percentage premium consumers in emerging export markets and advanced economies are willing to pay for products with the 'Made in Britain' label in 2014, by product category. New emerging markets showed the biggest potential, as the gap in willingness to pay compared to advanced economies was 4.5 percentage points across all product categories. The willingness of emerging markets to pay for fashion goods made in Great Britain was measured at 5.8 percent compared to only 1.5 percent in advanced economies.

Willingness to pay for products labelled 'Made in Britain' in advanced and emerging export markets in 2014, by product category

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Release date

October 2013


United Kingdom (Great Britain)

Survey time period

September 2 to 18, 2014

Number of respondents


Age group

18 years and older

Special properties

adult consumers

Method of interview

Online survey

Supplementary notes

* Repondents in 8 countries: US, China, South Africa, Brazil, Germany, France, Ireland and Qatar. Approximately 1,000 participants surveyed in each country, except Qatar with 153 participants.
'Advanced economies' and 'emerging markets' not specified.

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