Halfords: share of the cycling market in the UK 2016-2017, by segment
Merging offline with online sales at Halfords
Halfords’ retail business trades in hundreds of locations across the UK and Ireland. While Halfords has a strong physical presence throughout its retail stores and repair centers, its digital sales is an important driver in the company’s overall financial performance. In 2018, the group’s online sales delivered another year of growth, which was attributed to a great extent to click and collect orders.
Britain bikes
The UK is a lucrative market for a bike retailer like Halfords. In 2016, the number of bikes sold in Britain experienced a sudden fall in 2016. Still, the country was among the leading in the EU with the highest bike sales sold on an annual level. Britain was only overtaken by Germany, where approximately 4 million bikes were purchased in 2016.