Programmatic advertising spending in the UK in 2020 was estimated at 3.8 billion U.S. dollars.
In the second half of 2020, 72.7 percent of programmatic mobile app display ads served in the United Kingdom (UK) were viewed by users. Viewability rate of programmatic advertising in the United Kingdom (UK) in 2nd half 2020, by format/device
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Other statistics that may interest you Programmatic advertising in the United Kingdom (UK)
Overview
6
- Premium Statistic Largest programmatic markets worldwide 2023
- Premium Statistic Leading programmatic markets in Western Europe 2023, by growth rate
- Premium Statistic Programmatic ad spend in the UK 2017-2028
- Premium Statistic Programmatic ad spend growth in the UK 2018-2028
- Premium Statistic Selected data on programmatic advertising in the UK 2023
- Premium Statistic Emissions generated by programmatic advertising worldwide 2023, by country
Formats
6
- Premium Statistic Digital display ad spend in the UK 2019-2022
- Premium Statistic Programmatic share of display ad spend in the UK 2013-2024
- Premium Statistic Connected TV ad spend in the UK 2022-2023
- Premium Statistic Programmatic ad viewability rate in the UK 2020, by format
- Premium Statistic Programmatic video ad completion rates in the UK 2022, by device
- Premium Statistic Programmatic display ad time-in-view in the UK 2022, by device
Marketer insights
5
- Premium Statistic Digital ad challenges after 3rd-party cookie deprecation in the UK 2022
- Premium Statistic Increase in ad budgets due to cookie deprecation in the UK 2023, by medium
- Premium Statistic DOOH advertising campaigns in the UK 2023, by purchase method
- Premium Statistic Programmatic DOOH advertising budget sources in the UK 2023
- Premium Statistic Needs driving prDOOH investments in the UK 2023
Consumer insights
8
- Premium Statistic Consumer trust in advertising in the UK 2022, by media
- Premium Statistic Website types where consumers are receptiove to advertising in the UK 2023
- Premium Statistic Consumer perception of ad adjacency in the UK 2023
- Premium Statistic Website types where it is most important to see appropriate content in the UK 2023
- Premium Statistic Influence of brand safety violations on brand perception in the UK 2023
- Premium Statistic Content that endangers brand safety in the UK 2023
- Premium Statistic Share of UK consumers with data privacy concerns 2023, by age group
- Premium Statistic Likelihood to opt out of first-party cookies in the UK 2023, by website type
Further related statistics
17
- Video ad viewability rate in Russia 2015-2016, by platform
- Video ad impression worldwide 2017-2021, by device
- Market share of programmatic video advertising in Switzerland 2012-2020
- Opinion on most important elements of programmatic video advertising in the UK 2017
- Budget sources for programmatic video advertising in the UK 2017
- Most effective strategies for digital video customer engagement in the UK 2017
- Priorities for programmatic video ads according to marketers in the UK 2017
- Forecast on market share of programmatic video advertising in Germany 2012-2020
- Market share of programmatic video advertising in Austria 2012-2020
- Programmatic digital video ad spend growth in the U.S. 2019-2023
- Online video advertising categories in Ukraine 2019, by volume
- Online ads: video completion and click through rates UK 2017, by ad length
- Performance indicators used for ad video campaign success in the UK 2017
- Digital video ad view distribution in the U.S. Q4 2018, by category
- Programmatic video ad completion rates in the UK 2022, by device
- Preferred fee types for video streaming services Indonesia 2020
- Canada online video ads and TV commercials perception 2013-2015
Further Content: You might find this interesting as well
Statistics
- Video ad viewability rate in Russia 2015-2016, by platform
- Video ad impression worldwide 2017-2021, by device
- Market share of programmatic video advertising in Switzerland 2012-2020
- Opinion on most important elements of programmatic video advertising in the UK 2017
- Budget sources for programmatic video advertising in the UK 2017
- Most effective strategies for digital video customer engagement in the UK 2017
- Priorities for programmatic video ads according to marketers in the UK 2017
- Forecast on market share of programmatic video advertising in Germany 2012-2020
- Market share of programmatic video advertising in Austria 2012-2020
- Programmatic digital video ad spend growth in the U.S. 2019-2023
- Online video advertising categories in Ukraine 2019, by volume
- Online ads: video completion and click through rates UK 2017, by ad length
- Performance indicators used for ad video campaign success in the UK 2017
- Digital video ad view distribution in the U.S. Q4 2018, by category
- Programmatic video ad completion rates in the UK 2022, by device
- Preferred fee types for video streaming services Indonesia 2020
- Canada online video ads and TV commercials perception 2013-2015
Integral Ad Science. (June 7, 2021). Viewability rate of programmatic advertising in the United Kingdom (UK) in 2nd half 2020, by format/device [Graph]. In Statista. Retrieved May 03, 2024, from https://www.statista.com/statistics/653663/video-ads-viewability-rate-by-platform-in-great-britain/
Integral Ad Science. "Viewability rate of programmatic advertising in the United Kingdom (UK) in 2nd half 2020, by format/device." Chart. June 7, 2021. Statista. Accessed May 03, 2024. https://www.statista.com/statistics/653663/video-ads-viewability-rate-by-platform-in-great-britain/
Integral Ad Science. (2021). Viewability rate of programmatic advertising in the United Kingdom (UK) in 2nd half 2020, by format/device. Statista. Statista Inc.. Accessed: May 03, 2024. https://www.statista.com/statistics/653663/video-ads-viewability-rate-by-platform-in-great-britain/
Integral Ad Science. "Viewability Rate of Programmatic Advertising in The United Kingdom (Uk) in 2nd Half 2020, by Format/Device." Statista, Statista Inc., 7 Jun 2021, https://www.statista.com/statistics/653663/video-ads-viewability-rate-by-platform-in-great-britain/
Integral Ad Science, Viewability rate of programmatic advertising in the United Kingdom (UK) in 2nd half 2020, by format/device Statista, https://www.statista.com/statistics/653663/video-ads-viewability-rate-by-platform-in-great-britain/ (last visited May 03, 2024)
Viewability rate of programmatic advertising in the United Kingdom (UK) in 2nd half 2020, by format/device [Graph], Integral Ad Science, June 7, 2021. [Online]. Available: https://www.statista.com/statistics/653663/video-ads-viewability-rate-by-platform-in-great-britain/