During a 2021 survey carried out among marketers from the United Kingdom, 36 percent of respondents stated that they believed that offering discounts and offers was the most effective in encouraging consumers to sign up for their brand's emails; 31 percent said that the offer of joining a loyalty program was an effective measure to obtain customers' email addresses.
Types of information most effective in encouraging consumers to give their email address to a brand according to marketers in the United Kingdom as of April 2021
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Other statistics that may interest you E-mail marketing in the United Kingdom (UK)
Overview
6
- Premium Statistic E-mail marketing revenue worldwide 2020-2027
- Basic Statistic Countries with highest number of emails sent 2024
- Premium Statistic Number of marketing associate professionals in the UK 2021-2023
- Premium Statistic Leading B2C marketing channels in the UK 2022
- Premium Statistic B2C marketing channels with highest growth potential in the UK 2022
- Premium Statistic Actions UK businesses take to target overseas customers 2022
Financials
5
- Premium Statistic Share of marketing budget spent on e-mail in the UK 2013-2021
- Premium Statistic Marketing expenditure growth in the UK 2023, by type
- Premium Statistic E-mail marketing's ROI in the UK 2016-2021
- Premium Statistic Ability to measure e-mail marketing success in the UK 2013-2021
- Premium Statistic Investments made to improve digital marketing in the UK 2021
Metrics
8
- Premium Statistic Email marketing metrics used in the UK 2021
- Premium Statistic E-mail marketing open rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing click-to-open rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing CTR in Great Britain 2021-2022
- Premium Statistic Email marketing CTR growth in the UK 2023, by type
- Premium Statistic E-mail marketing unsubscribe rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing bounce rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing delivery rates in the UK 2015-2021
Marketer insights
8
- Premium Statistic Profitable sales channels in the UK 2021
- Premium Statistic Message types encouraging consumers to sign up for emails in the UK 2021
- Premium Statistic Factors preventing e-mail marketing success in the UK 2021
- Premium Statistic Goals of e-mail marketing in the UK 2021
- Premium Statistic Marketer perception of email signatures in branded emails in the UK 2023
- Premium Statistic Top activities marketers trust AI to carry out worldwide 2022
- Premium Statistic ID solutions marketers wanted to test worldwide 2022
- Premium Statistic Leading ESPs used for e-mail marketing in Europe 2021
Consumer insights
8
- Premium Statistic Main channels of new brand discovery in the UK Q3 2023
- Premium Statistic Actions consumers take to support a brand they are loyal to in the UK 2022
- Premium Statistic Share of channels used for customer experiences in the UK 2020-2022
- Premium Statistic Customer satisfaction in the United Kingdom 2021-2022, by contact channel
- Premium Statistic Preferred ways to engage with a loyalty program in the UK 2021
- Premium Statistic Elements that made a branded email trustworthy in the UK 2023
- Premium Statistic Elements that made a branded email untrustworthy in the UK 2023
- Premium Statistic Complaints to the ASA in the UK 2023, by media type
Further related statistics
19
- E-mail marketing open rates in the United Kingdom (UK) 2018, by campaign type
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) 2018
- Email marketing delivery rates in the UK 2021, by sector
- E-mail opens on desktops in the United Kingdom (UK) 2018, by sector
- E-mail opens on mobile devices in the United Kingdom (UK) 2010-2018
- Ranking of sectors by e-mail opens on a mobile device in the United Kingdom (UK) 2016
- E-mail marketing click-to-open rate in Great Britain 2021-2022
- E-mail marketing open rate trend in the United Kingdom (UK) 2009-2018
- E-mail marketing unsubscribe rate in Great Britain 2021-2022
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) 2009-2018
- Click-through rates in the United Kingdom (UK) 2018, by type of campaign
- E-mail marketing KPIs in the United Kingdom (UK) 2018
- E-mail opens on mobile devices in the United Kingdom (UK) 2018, by sector
- E-mail marketing open rates in the United Kingdom (UK) 2018
- E-mail marketing click-to-open rates in the United Kingdom (UK) 2018
- Global B2B tech vendors' preferred marketing tactics 2020
- Ways in which U.S. influencers are involved in branded campaigns 2018
- Marketing spending of the textile and fashion industry in Spain in 2017, by segment
- Mail and e-mail: ease of use in the United Kingdom (UK) 2013
Further Content: You might find this interesting as well
Statistics
- E-mail marketing open rates in the United Kingdom (UK) 2018, by campaign type
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) 2018
- Email marketing delivery rates in the UK 2021, by sector
- E-mail opens on desktops in the United Kingdom (UK) 2018, by sector
- E-mail opens on mobile devices in the United Kingdom (UK) 2010-2018
- Ranking of sectors by e-mail opens on a mobile device in the United Kingdom (UK) 2016
- E-mail marketing click-to-open rate in Great Britain 2021-2022
- E-mail marketing open rate trend in the United Kingdom (UK) 2009-2018
- E-mail marketing unsubscribe rate in Great Britain 2021-2022
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) 2009-2018
- Click-through rates in the United Kingdom (UK) 2018, by type of campaign
- E-mail marketing KPIs in the United Kingdom (UK) 2018
- E-mail opens on mobile devices in the United Kingdom (UK) 2018, by sector
- E-mail marketing open rates in the United Kingdom (UK) 2018
- E-mail marketing click-to-open rates in the United Kingdom (UK) 2018
- Global B2B tech vendors' preferred marketing tactics 2020
- Ways in which U.S. influencers are involved in branded campaigns 2018
- Marketing spending of the textile and fashion industry in Spain in 2017, by segment
- Mail and e-mail: ease of use in the United Kingdom (UK) 2013
UK DMA. (May 25, 2021). Types of information most effective in encouraging consumers to give their email address to a brand according to marketers in the United Kingdom as of April 2021 [Graph]. In Statista. Retrieved April 27, 2024, from https://www.statista.com/statistics/823676/e-mail-marketing-message-types-preferred-by-consumers-uk/
UK DMA. "Types of information most effective in encouraging consumers to give their email address to a brand according to marketers in the United Kingdom as of April 2021." Chart. May 25, 2021. Statista. Accessed April 27, 2024. https://www.statista.com/statistics/823676/e-mail-marketing-message-types-preferred-by-consumers-uk/
UK DMA. (2021). Types of information most effective in encouraging consumers to give their email address to a brand according to marketers in the United Kingdom as of April 2021. Statista. Statista Inc.. Accessed: April 27, 2024. https://www.statista.com/statistics/823676/e-mail-marketing-message-types-preferred-by-consumers-uk/
UK DMA. "Types of Information Most Effective in Encouraging Consumers to Give Their Email Address to a Brand According to Marketers in The United Kingdom as of April 2021." Statista, Statista Inc., 25 May 2021, https://www.statista.com/statistics/823676/e-mail-marketing-message-types-preferred-by-consumers-uk/
UK DMA, Types of information most effective in encouraging consumers to give their email address to a brand according to marketers in the United Kingdom as of April 2021 Statista, https://www.statista.com/statistics/823676/e-mail-marketing-message-types-preferred-by-consumers-uk/ (last visited April 27, 2024)
Types of information most effective in encouraging consumers to give their email address to a brand according to marketers in the United Kingdom as of April 2021 [Graph], UK DMA, May 25, 2021. [Online]. Available: https://www.statista.com/statistics/823676/e-mail-marketing-message-types-preferred-by-consumers-uk/