McDonald's was the most valuable fast food brand in the world with an estimated brand value of about 196.5 billion U.S. dollars in 2022. That same year, the brand value of Starbucks amounted to approximately 61.7 billion U.S. dollars.
Brand value of the 10 most valuable quick service restaurant brands worldwide in 2022 (in million U.S. dollars)
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Kantar Millward Brown. (June 15, 2022). Brand value of the 10 most valuable quick service restaurant brands worldwide in 2022 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 08, 2024, from https://www.statista.com/statistics/273057/value-of-the-most-valuable-fast-food-brands-worldwide/
Kantar Millward Brown. "Brand value of the 10 most valuable quick service restaurant brands worldwide in 2022 (in million U.S. dollars)." Chart. June 15, 2022. Statista. Accessed May 08, 2024. https://www.statista.com/statistics/273057/value-of-the-most-valuable-fast-food-brands-worldwide/
Kantar Millward Brown. (2022). Brand value of the 10 most valuable quick service restaurant brands worldwide in 2022 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 08, 2024. https://www.statista.com/statistics/273057/value-of-the-most-valuable-fast-food-brands-worldwide/
Kantar Millward Brown. "Brand Value of The 10 Most Valuable Quick Service Restaurant Brands Worldwide in 2022 (in Million U.S. Dollars)." Statista, Statista Inc., 15 Jun 2022, https://www.statista.com/statistics/273057/value-of-the-most-valuable-fast-food-brands-worldwide/
Kantar Millward Brown, Brand value of the 10 most valuable quick service restaurant brands worldwide in 2022 (in million U.S. dollars) Statista, https://www.statista.com/statistics/273057/value-of-the-most-valuable-fast-food-brands-worldwide/ (last visited May 08, 2024)
Brand value of the 10 most valuable quick service restaurant brands worldwide in 2022 (in million U.S. dollars) [Graph], Kantar Millward Brown, June 15, 2022. [Online]. Available: https://www.statista.com/statistics/273057/value-of-the-most-valuable-fast-food-brands-worldwide/